Search engine optimisation (SEO)
The key to effective marketing on the web is Search Engine Optimisation – that is ensuring that whenever anybody keys a term into say Google, or any other search engine, that is relevant to what you are offering, your site comes high up on the first page of the search results. Or at least somewhere on the first page – research tells us that very few people get as far as looking at sites on page 2!
Effective SEO does however require three things:
- The right architecture to start with
- The right language around the website content
- Time – typically six months to have a major impact
In short SEO is both an art and a science, and DNA4schools is well practiced at both. Here is what we do:
- Analyse your existing Web Site pages for Search Engine Optimisation and give plain-English advice on how to improve them.
- Report your positions on each search engine for each keyword that you are targeting.
- Track the number of visitors to your site, where they came from, and what keywords they used to find you.
- Submit an initial ranking report to find out where your site ranks today on all the major search engines – Google, Yahoo, MSN, Lycos & Ask Jeeves.
- Provide a customised keyword analysis to define the best suited key phrases for your business.
- Create targeted, optimised META tags including title, keyword and description.
- Personalise your web site review and optimisation to identify possible trouble spots.
- Add a robots.txt file so the search engine spiders are able to “crawl” your site with ease.
- Submit your site to the top search engines & directories.
- Provide search engine submission confirmation reports as well as email and phone assistance if you require it.
- Provide detailed ranking reports showing your new and greatly improved positioning.
- Follow-up submissions to keep you in the spotlight.
