Web analytics
Good web analytics are an essential component of any astute marketing campaign. In general hits to the school website will directly and immediately reflect any traditional marketing, advertising or PR activity, giving a direct value appraisal of money spent elsewhere.
Equally importantly with a ‘living and breathing’ site we provide the analytical ability to assess page traffic and dwell times and will work with you to look at strategies to improve and enhance the user journey through your site.
Depending on the level of reporting you require, and your budget, we can deliver web analytics in a variety of ways from simple ‘web stats’ to our own bespoke and very sophisticated product called ‘Stategy’.
